Snack SEO — Terms of Service #

Effective date: 18 August 2026

These Terms of Service (the "Terms") are a legally binding contract between Snack Prompt Corp, a Texas corporation with its address at 604 Canyon Creek Trail, Fort Worth, TX 76112, United States ("Snack Prompt", "we", "us", "our") and the individual or entity that accesses or uses Snack SEO ("you", "your", "Customer").

PLEASE READ SECTION 20 CAREFULLY. IT CONTAINS A BINDING ARBITRATION AGREEMENT, A JURY-TRIAL WAIVER AND A CLASS-ACTION WAIVER THAT AFFECT HOW DISPUTES BETWEEN US ARE RESOLVED. YOU MAY OPT OUT OF ARBITRATION WITHIN 30 DAYS.

PLEASE ALSO READ SECTIONS 6, 7, 8, 16, 17 AND 18. THEY DISCLAIM WARRANTIES, DISCLAIM ANY GUARANTEE OF SEARCH RANKINGS, TRAFFIC OR REVENUE, LIMIT OUR LIABILITY, AND REQUIRE YOU TO INDEMNIFY US IF YOU PUBLISH AI-GENERATED OUTPUT AND ARE SUED FOR IT.


Table of contents #

  1. Acceptance of these Terms
  2. Definitions
  3. The Service and your account
  4. Licence to use the Service, and restrictions
  5. Your data, your domains, and your warranties to us
  6. AI features and AI Output
  7. SEO data, rankings and AI-visibility data — no guarantees
  8. Third-party data providers and third-party services
  9. Connected accounts and OAuth authorisations
  10. Crawling and site access
  11. Multi-tenant and agency use; end clients
  12. Fees, billing, renewal and refunds
  13. Trials, free plans and beta features
  14. Intellectual property
  15. Confidentiality
  16. Disclaimer of warranties
  17. Limitation of liability
  18. Indemnification by you
  19. Suspension and termination
  20. Governing law, arbitration and class-action waiver
  21. Changes to the Service and to these Terms
  22. Export control, sanctions and anti-corruption
  23. Publicity
  24. General provisions
  25. Contact

1. Acceptance of these Terms #

1.1 By creating an account, clicking "I agree" or a similar control, accessing https://snackseo.com or https://app.snackseo.com, or otherwise using the Service, you agree to be bound by these Terms, the Acceptable Use Policy and the Privacy Policy, each of which is incorporated here by reference. If you do not agree, you must not use the Service.

1.2 Authority. If you accept these Terms on behalf of a company, agency or other organisation, you represent that you are authorised to bind that organisation, and "you" means both you and that organisation. You are responsible for the acts and omissions of everyone who uses the Service through your account, including your employees, contractors and end clients.

1.3 Eligibility. You must be at least 18 years old to open a paid account and at least 16 years old to hold any account. The Service is a business tool and is offered for business and professional use.

1.4 Order of precedence. If you and we sign a separate written agreement (for example, an enterprise order form or master services agreement), that agreement prevails over these Terms to the extent of any conflict. Otherwise, these Terms prevail over any purchase order or vendor form you send us, and any terms in such a document that add to or conflict with these Terms are rejected and have no effect.

1.5 Data protection. Our processing of personal data contained in Client Data is governed by the Data Processing Agreement, which is incorporated into these Terms and takes precedence over these Terms in relation to that processing.


2. Definitions #


3. The Service and your account #

3.1 What the Service does. Snack SEO provides tools for search engine optimisation and AI-search visibility, which may include site crawling and technical audits, keyword research, rank tracking, competitor analysis, backlink and content analysis, reporting, integration with Connected Accounts, AI-assisted content generation, and monitoring of how brands appear in AI-generated answers. Features vary by plan and change over time.

3.2 Account security. You must provide accurate registration information and keep it current. You are responsible for keeping your credentials, API keys and access tokens confidential, for all activity under your account, and for notifying us at hello@snackseo.com immediately if you learn of any unauthorised access. We strongly recommend enabling multi-factor authentication. We are not liable for loss arising from your failure to secure your account.

3.3 Seats and sharing. Access is licensed per Authorised User seat. Credentials may not be shared between individuals, and you may not resell, sublicense or provide access to the Service to unaffiliated third parties, including through "group buys", credential-sharing arrangements or buyers' clubs, except as expressly permitted in section 11.

3.4 Usage limits and fair use. Your plan carries limits on items such as tracked keywords, crawled URLs, AI credits, API calls, projects and seats. We may enforce these limits technically and may throttle, queue or suspend requests that exceed them or that place a disproportionate load on the Service. Where we offer an API, you may not exceed the published rate limits, and you may not cache or store Third-Party Data retrieved through the API for longer than 30 days without our prior written consent.

3.5 Support and availability. We aim to keep the Service available but do not commit to any uptime level under these Terms unless a separate service level agreement has been signed. We may perform maintenance, and will use reasonable efforts to schedule planned maintenance outside peak hours and to give notice of it.


4. Licence to use the Service, and restrictions #

4.1 Licence grant. Subject to your compliance with these Terms and payment of all fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your own internal business purposes and, if you are an agency or consultant, for the purpose of providing SEO services to your own end clients as permitted by section 11, during your subscription term.

4.2 Restrictions. You must not, and must not permit or assist any person to:

(a) Scrape or harvest. Scrape, spider, crawl, harvest, index, or use any automated means to extract data, content or metrics from the Service, except through an API we expressly provide and in accordance with its documented limits.

(b) Resell or redistribute. Sell, resell, rent, lease, sublicense, distribute, syndicate, publish, time-share or otherwise commercially exploit the Service or any Third-Party Data or Snack Materials obtained through it, other than incorporating reports and insights into deliverables for your own end clients under section 11.

(c) Build a competing product. Use the Service, Snack Materials or any data or output obtained from them to design, develop, train, benchmark, market or operate any product or service that competes with or is substantially similar to the Service; or access the Service if you are a competitor of ours for the purpose of monitoring its availability, performance or functionality, or for any other benchmarking or competitive purpose.

(d) Train models. Use the Service, Snack Materials, Third-Party Data or AI Output as inputs, prompts, training data, fine-tuning data, evaluation data or retrieval corpora for developing, training, improving or evaluating any machine-learning model, large language model or generative AI system, other than the AI features of the Service itself.

(e) Reverse engineer. Decompile, disassemble, reverse-engineer, or otherwise attempt to derive the source code, underlying models, algorithms, methodologies, weights or data structures of the Service, except to the extent this restriction is prohibited by applicable law (including law implementing Article 6 of EU Directive 2009/24/EC), and then only after giving us written notice and a reasonable opportunity to provide the necessary information.

(f) Circumvent controls. Bypass, disable or interfere with any authentication, rate limit, quota, usage metering, security feature or access control; use multiple accounts to evade limits; or misrepresent your identity or affiliation.

(g) Disrupt or attack. Interfere with or disrupt the integrity or performance of the Service or the data it contains; introduce malware; or attempt to gain unauthorised access to the Service, other tenants' data, or any related system or network.

(h) Violate the Acceptable Use Policy. Use the Service in any manner prohibited by the Acceptable Use Policy, including for spam, cloaking, malicious SEO, negative SEO or crawling sites you are not authorised to crawl.

(i) Remove notices. Remove, obscure or alter any copyright, trademark or other proprietary notice in the Service or in any report or export.

(j) Use unlawfully. Use the Service in violation of any applicable law, regulation, court order, or the rights of any third party.

4.3 Enforcement. We may determine in our reasonable discretion whether a use violates this section, and may throttle, suspend or terminate access under section 19 for violations. We may monitor usage for the purposes of enforcing these Terms and protecting the Service.

4.4 Reservation. All rights not expressly granted are reserved. No rights are granted by implication or estoppel.


5. Your data, your domains, and your warranties to us #

5.1 Ownership of Client Data. As between you and us, you own your Client Data. We claim no ownership of it.

5.2 Licence to us. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, display, process, analyse and create derivative works of Client Data solely as necessary to (a) provide, maintain and support the Service to you; (b) prevent or address technical, security or abuse problems; (c) comply with law; and (d) create Aggregated Data as described in section 5.4. This licence ends when the Client Data is deleted, except in respect of backups pending their scheduled purge and Aggregated Data.

5.3 Your warranties. You represent and warrant, on a continuing basis, that:

(a) Domain authorisation. For every domain, subdomain, URL, property or brand you add to the Service, you own it or are expressly authorised by its owner to add it, to have it crawled, audited and monitored, and to have its data processed by the Service. You will remove any domain for which that authority ends. This is a fundamental term of these Terms; breach of it may result in immediate suspension.

(b) Connected accounts. You are authorised to connect each Connected Account and to authorise our access to the data in it, including where the account belongs to an end client.

(c) Rights in content. You own or have all necessary rights in the Client Data, and its submission to and processing by the Service does not and will not infringe or misappropriate any third party's intellectual property, privacy, publicity or other rights, or violate any law.

(d) Privacy compliance. Where Client Data contains personal data, you have a lawful basis for the processing, have given all required notices and obtained all required consents, and your instructions to us comply with applicable data protection law. You are the controller and we are the processor for that data, as set out in the DPA.

(e) No prohibited data. You will not upload to the Service, or place in any Input, any special-category or sensitive personal data, payment-card data, government identifiers, health information, or data subject to sector-specific regimes such as HIPAA, GLBA, FERPA or PCI-DSS. The Service is not designed for such data and we accept no liability in connection with it.

5.4 Aggregated Data. We may create aggregated, anonymised and statistical data derived from use of the Service and from Client Data ("Aggregated Data"), provided it does not identify you, your Authorised Users, your end clients or any individual, and does not disclose your Client Data. We may use Aggregated Data for any lawful business purpose, including operating, securing, benchmarking, improving and marketing the Service and building industry benchmarks. Aggregated Data is our property. We will not publish Aggregated Data in a form that identifies you or a specific client site without your consent.

5.5 Feedback. If you give us ideas, suggestions or feedback about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free, sublicensable licence to use and incorporate it without restriction, attribution or compensation. Feedback is not confidential.

5.6 Export and deletion. During your subscription you may export Client Data using the Service's export features. On termination, see section 19.5.


6. AI features and AI Output #

This section governs every feature of the Service that uses generative artificial intelligence, including content briefs, drafts, rewrites, summaries, recommendations and AI-search visibility analysis. It prevails over any conflicting provision elsewhere in these Terms in relation to AI features.

6.1 How AI features work. When you use an AI feature, your Input and relevant context is transmitted to one or more third-party AI providers (including OpenAI, Anthropic, Google and models routed via OpenRouter or Perplexity) which return AI Output. We use these providers under terms that prohibit them from training their models on your Input or the AI Output. We do not train our own models on your Client Data.

6.2 Rights in AI Output. As between you and us, and to the extent we hold rights capable of being granted, we grant you a worldwide, non-exclusive, perpetual, irrevocable, fully paid licence to use, store, modify, publish and distribute AI Output generated for you, subject to these Terms and to your payment of fees. We make no representation that AI Output is protectable by copyright, or that any person holds exclusive rights in it. Under the law of the United States and many other countries, material generated by an AI system without sufficient human authorship may not be eligible for copyright protection at all.

6.3 AI DISCLAIMER — ACCURACY, ORIGINALITY AND NON-INFRINGEMENT. YOU ACKNOWLEDGE AND AGREE THAT:

(a) AI OUTPUT MAY BE WRONG. AI systems produce plausible-sounding text that may be factually incorrect, out of date, internally inconsistent, biased, incomplete or fabricated (including invented statistics, quotations, citations, studies, product features, legal claims and URLs). WE MAKE NO WARRANTY THAT AI OUTPUT IS ACCURATE, RELIABLE, CURRENT, COMPLETE OR FIT FOR ANY PURPOSE.

(b) AI OUTPUT MAY NOT BE UNIQUE. Because generative models are probabilistic and many users give similar instructions, AI Output may be similar or identical to output generated for other users, including your competitors, and to material published elsewhere. WE DO NOT WARRANT THAT AI OUTPUT IS ORIGINAL, NOVEL OR UNIQUE TO YOU.

(c) AI OUTPUT MAY INFRINGE THIRD-PARTY RIGHTS. AI Output may reproduce or closely resemble copyrighted text, trademarks, trade dress or other protected material, and may include statements about third parties that are defamatory, disparaging or misleading. WE DO NOT WARRANT THAT AI OUTPUT IS NON-INFRINGING, and we provide no intellectual property indemnity of any kind in respect of AI Output.

(d) AI OUTPUT MAY BREACH SEARCH ENGINE POLICIES. Search engines and AI answer engines maintain their own policies on automation, scaled content abuse and spam, and enforce them at their sole discretion. Publishing AI-generated material — particularly at scale, or without meaningful human editing and added value — may cause a site to be demoted, filtered, manually actioned, deindexed or otherwise penalised.

6.4 MANDATORY HUMAN REVIEW. YOU MUST HAVE A QUALIFIED HUMAN REVIEW, VERIFY, FACT-CHECK AND EDIT ALL AI OUTPUT BEFORE PUBLISHING IT, SENDING IT TO A CLIENT, OR OTHERWISE RELYING ON IT. In particular you must:

AI Output is a draft and a decision-support aid. It is not professional advice and is not publication-ready. You are solely responsible for everything you publish.

6.5 Prohibited AI uses. You must not use the AI features to generate: content for use in fully automated decision-making that produces legal or similarly significant effects for an individual; medical, legal, financial or other regulated professional advice presented as authoritative; content for use in law enforcement, migration, employment, credit or insurance eligibility determinations; material that would constitute a high-risk AI system under the EU AI Act; deceptive or impersonating content; or anything prohibited by the Acceptable Use Policy or by the AI providers' own usage policies.

6.6 NO LIABILITY FOR PENALTIES OR RANKING LOSS. WE ARE NOT LIABLE FOR ANY MANUAL ACTION, ALGORITHMIC DEMOTION, FILTERING, DEINDEXING, SUSPENSION, BAN, TRAFFIC LOSS, REVENUE LOSS, REPUTATIONAL HARM OR OTHER CONSEQUENCE IMPOSED BY OR RESULTING FROM ANY SEARCH ENGINE, AI ANSWER ENGINE, PLATFORM, MARKETPLACE OR OTHER THIRD PARTY, WHETHER OR NOT IT ARISES FROM CONTENT GENERATED BY, RECOMMENDED BY OR ACTIONED THROUGH THE SERVICE. Search engines and AI engines are independent third parties whose policies, algorithms and enforcement we do not control and cannot predict.

6.7 YOUR INDEMNITY FOR PUBLISHED AI OUTPUT. IF YOU PUBLISH, DISTRIBUTE, SUPPLY TO A CLIENT OR OTHERWISE USE AI OUTPUT, AND A THIRD PARTY BRINGS A CLAIM AGAINST US ARISING OUT OF THAT USE, YOU WILL DEFEND, INDEMNIFY AND HOLD US HARMLESS FROM THAT CLAIM. This obligation is set out in full in section 18.2 and survives termination.


7. SEO data, rankings and AI-visibility data — no guarantees #

7.1 NO GUARANTEE OF RANKINGS, TRAFFIC OR REVENUE. SNACK PROMPT DOES NOT GUARANTEE, PROMISE, WARRANT OR REPRESENT THAT USING THE SERVICE, OR FOLLOWING ANY RECOMMENDATION IT PRODUCES, WILL RESULT IN ANY IMPROVEMENT IN SEARCH ENGINE RANKING, INDEXING, IMPRESSIONS, CLICKS, TRAFFIC, VISIBILITY IN AI-GENERATED ANSWERS, CONVERSIONS, LEADS, REVENUE OR ANY OTHER BUSINESS OUTCOME. Search engine and AI answer engine algorithms are proprietary, undisclosed, constantly changing, personalised and outside our control. Anyone who guarantees an SEO outcome is not telling you the truth, and we do not.

7.2 Estimates are estimates. Metrics presented in the Service — including search volume, keyword difficulty, traffic estimates, traffic value, authority and strength scores, click-through-rate models, share-of-voice figures, forecasts, opportunity scores and any competitor metrics — are modelled estimates derived from sampling, extrapolation and proprietary methodology. They are not measurements of actual traffic or actual search behaviour, they will differ from figures reported by Google or any other source (including your own analytics), and they may differ materially. They are directional indicators for prioritisation only. You must not present our estimates to a client, investor or other third party as measured fact, and if you do so you do it on your own responsibility.

7.3 Rank tracking. Search results are personalised, localised, device-dependent, time-dependent and frequently tested by search engines. A tracked position reflects one sample taken from one location on one device at one time using a defined configuration. Positions you observe yourself may legitimately differ. Gaps, delays and occasional missing data points occur and are inherent in the underlying data sources.

7.4 AI-SEARCH VISIBILITY DATA IS PROBABILISTIC. AI answer engines are non-deterministic. The same prompt, run twice within minutes, may produce materially different answers, mention different brands and cite different sources. Answers also vary by model version, region, account, personalisation, retrieval state and provider-side changes that are made without notice. Accordingly:

7.5 Site audits are not exhaustive. Technical audit findings are generated by automated checks against heuristics and public documentation. They may produce false positives and false negatives, may not reflect your site's actual configuration or business context, and are not a substitute for review by a qualified engineer. Do not apply a recommended change to a production site without testing it and understanding its consequences. We are not responsible for any damage caused by changes you make to your systems.

7.6 Not professional advice. The Service and its outputs are informational and constitute general marketing tooling. They are not legal, financial, tax, medical, accounting or other professional advice, and no professional relationship is created by your use of the Service.


8. Third-party data providers and third-party services #

8.1 Third-Party Data. Portions of the Service surface data licensed from or retrieved through third parties, including DataForSEO, SerpApi, Google and AI model providers. That data is provided to you "as is", subject to the terms and restrictions imposed by the relevant provider, and its availability, coverage, frequency, structure and accuracy are controlled by that provider, not by us.

8.2 Pass-through restrictions. You must comply with any applicable third-party terms of which we notify you. In all cases, and without limiting section 4.2, you may not (a) redistribute, resell, sublicense or publish bulk Third-Party Data as a standalone dataset; (b) use Third-Party Data to build, populate, enrich or train a competing database, index or model; (c) use it other than to inform your own or your clients' marketing activities; or (d) retain or cache Third-Party Data obtained through our API beyond the limits in section 3.4.

8.3 Changes and discontinuation. A provider may change its pricing, terms, coverage, methodology or availability, or terminate our access, at any time. If that happens we may modify, restrict, suspend or discontinue the affected features without liability to you. Where a discontinued feature was material to your subscription, your sole remedy is a pro-rata refund of prepaid fees for the unused remainder of the term, at our election, or termination under section 19.

8.4 Third-party services and links. The Service may link to or integrate with third-party products. Your use of those products is governed by their own terms and privacy policies, and is a matter between you and that provider. We make no warranty regarding the content, operation, security or functionality of any third-party service, and we are not responsible for any third-party service's use of information you transfer to it. Once you authorise a transfer of your information to a third-party service, we have no control over how that service handles it and we disclaim all liability for its data-security and privacy practices.

8.5 Search engine terms. Your use of Google Search Console, Google Analytics, Google Business Profile and any other third-party property remains subject to that provider's terms of service and privacy policy, which you must comply with independently. You are responsible for ensuring that your use of the Service does not breach them.


9. Connected accounts and OAuth authorisations #

9.1 Your authorisation. When you connect a Connected Account, you authorise us to access, retrieve, store and process the data described in section 4 of the Privacy Policy using the OAuth credentials you grant, for the purposes of providing the Service to you. You may not authorise access to an account you do not own or control unless the owner has authorised you to do so.

9.2 Scope of access. We request read-only scopes wherever the relevant API provides one, and we use access only for the reporting, analysis and recommendation features of the Service. We do not use data from Connected Accounts for advertising, do not sell it, and do not use it to train generalised AI models. Our full commitment under the Google API Services User Data Policy, including the Limited Use requirements, is set out in section 5 of the Privacy Policy.

9.3 Write actions. Where the Service offers a feature that writes to a Connected Account (for example, replying to a Google Business Profile review, or submitting a URL for inspection), we will perform that action only when you explicitly initiate it. You are responsible for the content and consequences of any write action you initiate.

9.4 Revocation. You may disconnect a Connected Account at any time in Settings → Integrations, by revoking access at https://myaccount.google.com/permissions, or by emailing hello@snackseo.com. Revocation stops further retrieval immediately. Data already retrieved is deleted on the timetable in the Privacy Policy, or sooner on request. Revoking access will degrade or disable the features that depend on it, and this is not a defect in the Service or grounds for a refund.

9.5 Provider changes. Google and other providers may change API scopes, quotas, availability, verification requirements and terms at any time. If a change breaks or restricts an integration, section 8.3 applies.


10. Crawling and site access #

10.1 Authorisation required. We crawl only the domains and URLs you add. Adding a domain is your representation and warranty that you own it or are authorised by its owner to have it crawled (section 5.3(a)).

10.2 Crawler behaviour. Our crawler identifies itself with a distinctive user-agent, originates from a documented range of IP addresses, respects robots.txt, and applies conservative default rate limits. You may configure crawl rate, depth, scope and exclusions.

10.3 Your responsibility for load. If you raise crawl limits, remove exclusions, instruct the crawler to ignore robots.txt on a site you control, or provide credentials for a gated environment, you accept responsibility for the load, cost and consequences of that crawl on your infrastructure, and you confirm you are authorised to give that instruction. We are not liable for degraded performance, bandwidth charges, rate-limit consequences or outages on your systems caused by a crawl you configured.

10.4 No bypassing access controls. We do not attempt to defeat authentication, paywalls, CAPTCHAs, bot-detection or other access controls, and you must not ask us to. You must not use the Service to crawl, scrape or probe any property you are not authorised to access.

10.5 Complaints. If a third party informs us that you have added a domain without authority, we may suspend crawling of that domain immediately and require you to demonstrate authority before it is resumed.


11. Multi-tenant and agency use; end clients #

11.1 Agency use permitted. If you are an agency, consultancy or in-house team serving multiple brands, you may use the Service to provide SEO services to your end clients, and may include reports, insights and outputs produced by the Service in your deliverables to them.

11.2 You remain responsible. Your end clients are not parties to these Terms. You are fully responsible for your end clients' compliance with these Terms and the Acceptable Use Policy, for the accuracy and appropriateness of anything you present to them, for holding the authorisations in section 5.3 in respect of each client's domains and accounts, and for the data protection notices and consents required in respect of their data.

11.3 What you may not do. You may not (a) provide your end clients with direct access to the Service except through Authorised User seats you have purchased for named individuals; (b) resell the Service, or bundle it in a way that is in substance a resale of the Service rather than of your professional services, without a written reseller agreement with us; or (c) represent that you are Snack Prompt, or that your service is provided by Snack Prompt, or make any warranty or commitment on our behalf.

11.4 Client offboarding. When a client relationship ends, you must promptly remove that client's domains, disconnect their Connected Accounts, and delete or export their data. You are responsible for meeting your own contractual commitments to that client regarding data return and deletion.

11.5 Data isolation. The Service is multi-tenant and enforces logical separation between workspaces. Within your own account, separation between your clients depends on how you configure workspaces, projects and permissions. You are responsible for that configuration.


12. Fees, billing, renewal and refunds #

12.1 Fees. You will pay the fees for the plan you select, at the prices published or quoted at the time of purchase. Fees are stated exclusive of taxes.

12.2 Payment. Fees are charged in advance for each billing period through our payment processor. You authorise us to charge your payment method on each renewal date, and for any overage, add-on or seat you purchase. You must keep valid payment details on file and are responsible for keeping them current.

12.3 AUTOMATIC RENEWAL. YOUR SUBSCRIPTION RENEWS AUTOMATICALLY at the end of each billing period for a further period of the same length, at the then-current price for your plan, unless you cancel before the end of the current period. You may cancel at any time in Settings → Billing, or by emailing hello@snackseo.com. Cancellation takes effect at the end of the current paid period; you keep access until then. Where the law of your jurisdiction requires advance notice of automatic renewal or a specific cancellation mechanism, we will comply with it.

12.4 NON-REFUNDABLE. EXCEPT AS EXPRESSLY STATED IN THESE TERMS OR REQUIRED BY LAW, ALL FEES ARE NON-REFUNDABLE AND ALL PAYMENT OBLIGATIONS ARE NON-CANCELLABLE. Cancelling does not entitle you to a refund of prepaid or unused fees, and we do not refund for unused credits, unused seats, partial periods, or periods in which you did not use the Service. Nothing in this clause limits any statutory cancellation or withdrawal right you may have as a consumer — see section 12.10.

12.5 Price changes. We may change prices. A change to your recurring price takes effect on your next renewal, and we will give you at least 30 days' notice by email beforehand. If you do not accept the new price, cancel before renewal.

12.6 Taxes. Fees are exclusive of sales, use, VAT, GST and similar taxes. You are responsible for all such taxes other than taxes on our net income. If we are required to collect them, we will add them to your invoice. If you are exempt, provide a valid exemption certificate. Where required, you must provide a valid VAT/GST identification number; if you do not, we may charge tax at the applicable rate.

12.7 Failed payment. If a charge fails, we may retry it, and may suspend or downgrade your account after notice. You remain liable for amounts due. Overdue amounts may bear interest at the lower of 1.5% per month or the maximum permitted by law, and you must reimburse our reasonable costs of collection.

12.8 Disputes. Dispute an invoice in good faith within 30 days of its date by emailing hello@snackseo.com. We will work with you in good faith. Initiating a chargeback without first raising the dispute with us is a breach of these Terms and may result in suspension.

12.9 Credits. Credits for AI generations, crawls, API calls and similar metered features expire at the end of the billing period in which they are granted unless the plan states otherwise, have no cash value, and are not refundable or transferable.

12.10 Consumers. If you are a consumer in the EEA or UK, you have a statutory right to withdraw from a distance contract within 14 days. By starting to use the Service immediately you may be asked to acknowledge that performance begins during the withdrawal period, in which case you may still withdraw but may be charged proportionately for what you used. Nothing in these Terms excludes or limits your non-waivable statutory rights.


13. Trials, free plans and beta features #

13.1 Trials. We may offer a free trial. Unless you cancel before the trial ends, the trial converts automatically to a paid subscription and your payment method will be charged at the then-current price. We will make the trial length and conversion terms clear at sign-up and, where required by law, will remind you before conversion. Trials are for evaluation only, one per customer, and we may modify or withdraw a trial at any time.

13.2 Free plans. Free plans are provided "as is" with no warranties and no support commitment, and may be limited, modified, suspended or discontinued at any time without notice or liability. Our total liability in connection with a free plan or trial will not exceed US$50.

13.3 Beta features. Features labelled beta, preview, early access, alpha or similar are provided for evaluation, may be untested, incomplete or non-functional, and may be changed or withdrawn at any time. They are provided "AS IS" with all warranties disclaimed, may not be supported, may have reduced or no service-level or data-durability commitments, and you use them at your own risk. Beta features may be confidential; do not disclose them or your evaluation of them without our consent. Our total liability in connection with beta features will not exceed US$50.


14. Intellectual property #

14.1 Our IP. We and our licensors own all right, title and interest in the Snack Materials, including the Service's software, models, scores, metrics, methodologies, indices, data compilations, interfaces, designs and documentation, and all intellectual property rights in them. Nothing in these Terms transfers any of those rights to you.

14.2 Trademarks. "Snack SEO", "Snack Prompt", our logos and our product names are our trademarks. You may not use them without our prior written consent, except to refer accurately to the Service in a nominative, non-endorsing way.

14.3 Reports and exports. You may use reports, exports and dashboards generated for you within your business and with your end clients, subject to sections 4.2 and 8.2. You may white-label reports only where your plan expressly provides that feature, and even then you may not remove data-provider attributions required by our upstream licences.

14.4 Copyright complaints. If you believe material accessible through the Service infringes your copyright, send a notice to hello@snackseo.com with the subject line "DMCA Notice", including: identification of the copyrighted work; identification of the material claimed to be infringing and its location; your contact details; a statement that you have a good-faith belief the use is not authorised by the copyright owner, its agent or the law; a statement, under penalty of perjury, that the information is accurate and that you are the owner or authorised to act for the owner; and your physical or electronic signature. We will respond as required by the DMCA and may remove material and terminate repeat infringers.


15. Confidentiality #

15.1 Each party may receive non-public information of the other that is marked confidential or that a reasonable person would understand to be confidential ("Confidential Information"). Your Client Data is your Confidential Information. Non-public aspects of the Service, our pricing, roadmaps and beta features are our Confidential Information.

15.2 Each party will (a) protect the other's Confidential Information with at least reasonable care; (b) use it only to perform under these Terms; and (c) disclose it only to personnel and advisers who need it and are bound by confidentiality obligations at least as protective.

15.3 These obligations do not apply to information that is or becomes public without breach, was known without obligation before disclosure, is independently developed, or is lawfully received from a third party without restriction.

15.4 A party may disclose Confidential Information where required by law or legal process, provided it gives (where legally permitted) prompt notice and reasonable cooperation so the other party can seek protective relief.

15.5 These obligations continue for three years after termination, and indefinitely for trade secrets.


16. Disclaimer of warranties #

16.1 THE SERVICE, THE SNACK MATERIALS, ALL THIRD-PARTY DATA, ALL AI OUTPUT AND ALL REPORTS, METRICS, SCORES, FORECASTS AND RECOMMENDATIONS ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND.

16.2 TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR SUPPLIERS AND THIRD-PARTY DATA PROVIDERS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, ACCURACY, QUALITY AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING, USAGE OR TRADE.

16.3 WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT: (a) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE; (b) ANY DATA, METRIC, SCORE, ESTIMATE, RANKING, FORECAST OR AI OUTPUT WILL BE ACCURATE, COMPLETE, CURRENT, RELIABLE, ORIGINAL, UNIQUE OR NON-INFRINGING; (c) DEFECTS WILL BE CORRECTED; (d) THE SERVICE OR ITS SERVERS ARE FREE OF HARMFUL COMPONENTS; (e) RESULTS OBTAINED FROM THE SERVICE WILL MEET YOUR REQUIREMENTS OR PRODUCE ANY PARTICULAR OUTCOME; OR (f) THE SERVICE OR ANY CONTENT PRODUCED WITH IT COMPLIES WITH THE POLICIES OF ANY SEARCH ENGINE, AI ANSWER ENGINE OR OTHER PLATFORM.

16.4 WE SPECIFICALLY DISCLAIM ANY GUARANTEE OF SEARCH RANKING, INDEXING, TRAFFIC, VISIBILITY IN AI ANSWERS, CONVERSIONS OR REVENUE, AS SET OUT IN SECTION 7.

16.5 No advice or information, whether oral or written, obtained from us or through the Service creates any warranty not expressly stated in these Terms.

16.6 Consumers. Some jurisdictions do not allow the exclusion of certain warranties. If you are a consumer, you may have statutory rights that these Terms cannot exclude or limit, and nothing here affects those rights. In those jurisdictions the exclusions above apply only to the maximum extent permitted.


17. Limitation of liability #

17.1 EXCLUSION OF INDIRECT DAMAGES. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY (AND, IN OUR CASE, NEITHER WE NOR OUR AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS OR THIRD-PARTY DATA PROVIDERS) WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE OR EXEMPLARY DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, SALES, GOODWILL, REPUTATION, BUSINESS OPPORTUNITY, ANTICIPATED SAVINGS, DATA OR DATA USE, SEARCH ENGINE RANKINGS, ORGANIC TRAFFIC OR AI-SEARCH VISIBILITY, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, WARRANTY OR ANY OTHER THEORY, AND EVEN IF THE PARTY WAS ADVISED THAT SUCH DAMAGES WERE POSSIBLE.

17.2 LIABILITY CAP. TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, FROM ALL CAUSES OF ACTION AND UNDER ALL THEORIES OF LIABILITY, WILL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES YOU ACTUALLY PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE LIABILITY, OR (B) ONE HUNDRED US DOLLARS (US$100).

17.3 FREE, TRIAL AND BETA USE. FOR ANY CLAIM ARISING FROM A FREE PLAN, A TRIAL, A BETA FEATURE OR ANY OTHER USE FOR WHICH YOU PAID NOTHING, OUR TOTAL AGGREGATE LIABILITY WILL NOT EXCEED FIFTY US DOLLARS (US$50).

17.4 SPECIFIC EXCLUSIONS. WITHOUT LIMITING SECTIONS 17.1 AND 17.2, WE HAVE NO LIABILITY WHATSOEVER FOR:

(a) any loss of ranking, indexing, traffic, visibility or revenue, or any manual action, algorithmic demotion, filtering, deindexing, ban or penalty applied by any search engine, AI answer engine or platform;
(b) any claim arising from AI Output that you published, distributed or supplied to a third party;
(c) any inaccuracy, gap, delay, variance or discontinuation in Third-Party Data or in data retrieved from a Connected Account;
(d) run-to-run variance in AI-search visibility measurements (section 7.4);
(e) any act, omission, outage, policy change, price change or termination by a third-party provider;
(f) any change you make to your website, servers or configuration in reliance on the Service;
(g) any consequence of a crawl configuration you selected;
(h) your failure to have a human review AI Output as required by section 6.4; or
(i) any matter caused by your breach of these Terms, your Client Data, or your unauthorised use of the Service.

17.5 TIME LIMIT. ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE MUST BE BROUGHT WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OR IT IS PERMANENTLY BARRED, except where a longer period is required by applicable law.

17.6 Exceptions. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for your obligation to pay fees, for your obligations under section 18, or for any other liability that cannot lawfully be excluded or limited.

17.7 Basis of the bargain. These limitations are a fundamental element of the bargain between us, apply even if a limited remedy fails of its essential purpose, and are reflected in our pricing. Some jurisdictions do not allow certain limitations, in which case they apply to the maximum extent permitted.


18. Indemnification by you #

18.1 General indemnity. You will defend, indemnify and hold harmless Snack Prompt Corp and its affiliates, officers, directors, employees, agents, suppliers and third-party data providers from and against any and all claims, demands, actions, proceedings, losses, damages, liabilities, judgments, settlements, fines, penalties, costs and expenses (including reasonable attorneys' fees and expert costs) arising out of or relating to:

(a) your Client Data, including any allegation that it infringes or misappropriates any intellectual property, privacy, publicity or other right, or violates any law;
(b) any domain, subdomain, URL, property or Connected Account you added or authorised without holding the required ownership or authorisation (section 5.3);
(c) any crawl, scrape, request or access performed at your instruction against a property you were not authorised to access, and any load, cost or damage caused to any system by a crawl you configured;
(d) your breach of these Terms, the Acceptable Use Policy, the DPA or any applicable law;
(e) your violation of the rights of any third party, including your end clients, their customers and your own website visitors;
(f) your breach of any third-party terms, including those of Google or any search engine, AI provider or data provider;
(g) any claim by your end client arising out of services you provided using the Service, or out of any report, estimate, forecast or recommendation you presented to them;
(h) your failure to give notices or obtain consents required by data protection law in respect of personal data you place in or route through the Service; and
(i) any dispute between you and an Authorised User, an end client, or any other person to whom you gave access to your account.

18.2 AI OUTPUT INDEMNITY. YOU WILL DEFEND, INDEMNIFY AND HOLD HARMLESS THE INDEMNIFIED PARTIES FROM AND AGAINST ANY CLAIM, DEMAND, PROCEEDING, LOSS, DAMAGE, LIABILITY, FINE, PENALTY, JUDGMENT, SETTLEMENT, COST AND EXPENSE (INCLUDING REASONABLE ATTORNEYS' FEES) ARISING OUT OF OR RELATING TO ANY AI OUTPUT THAT YOU PUBLISHED, DISTRIBUTED, SUPPLIED TO A CLIENT, USED IN ADVERTISING OR OTHERWISE ACTED UPON, INCLUDING WITHOUT LIMITATION CLAIMS FOR:

This indemnity applies whether or not you complied with the human-review requirement in section 6.4, and applies regardless of the limitation of liability in section 17, which does not cap your obligations under this section 18.

18.3 Procedure. We will (a) promptly notify you of the claim (though a delay only relieves you to the extent you are prejudiced); (b) give you sole control of the defence and settlement, except that you may not settle any claim in a way that imposes any obligation, admission of liability or unreimbursed payment on us without our prior written consent; and (c) provide reasonable cooperation at your expense. We may participate in the defence with counsel of our own choosing at our own expense, and may assume control of the defence at your cost if you fail to defend diligently.

18.4 Survival. This section 18 survives termination or expiry of these Terms.

18.5 No indemnity from us. We do not provide any indemnity to you, including any intellectual property indemnity in respect of the Service, Third-Party Data or AI Output, except as expressly agreed in a signed written agreement.


19. Suspension and termination #

19.1 Termination by you. You may cancel your subscription at any time under section 12.3, and may close your account at any time by emailing hello@snackseo.com.

19.2 Termination by us for convenience. We may terminate a free plan or trial at any time. We may terminate a paid subscription for convenience on 30 days' written notice, in which case we will refund prepaid fees for the unused remainder of the current term on a pro-rata basis.

19.3 Termination for cause. Either party may terminate for material breach if the breach is not cured within 30 days of written notice. We may terminate immediately, without a cure period, if you (a) breach section 4.2, section 5.3(a), section 10.4 or the Acceptable Use Policy; (b) infringe our intellectual property; (c) fail to pay after 10 days' notice; (d) become insolvent, enter administration, or make an assignment for the benefit of creditors; or (e) create legal or reputational risk for us or our providers.

19.4 Suspension. We may suspend your access, or any part of it, immediately and without liability where (a) we reasonably believe there is a security threat, an unauthorised access, or misuse of credentials; (b) you exceed usage limits or place a disproportionate load on the Service; (c) we reasonably believe your use violates law, third-party rights or these Terms; (d) a third party credibly claims you have added a domain or Connected Account without authority; (e) payment is overdue; or (f) a provider, court or regulator requires it. We will give notice where practicable and restore access promptly once the cause is resolved. Suspension for cause does not entitle you to a refund or extension.

19.5 Effect of termination. On termination: (a) your licence and all access ends immediately; (b) all accrued payment obligations survive and become immediately due; (c) you must stop using the Snack Materials and Third-Party Data, other than reports already delivered to end clients and AI Output already licensed to you under section 6.2; and (d) you may export your Client Data for 30 days after termination, after which we will delete it from live systems in accordance with the Privacy Policy and the DPA. We have no obligation to retain Client Data after that period, and deletion is irreversible.

19.6 Survival. Sections 2, 4.2, 5.4, 5.5, 6.2, 6.3, 6.6, 6.7, 7, 8, 12 (for accrued amounts), 14, 15, 16, 17, 18, 19.5, 19.6, 20, 22, 23 and 24 survive termination, together with any provision that by its nature should survive.


20. Governing law, arbitration and class-action waiver #

20.1 GOVERNING LAW. These Terms, and any dispute arising out of or relating to them or the Service, are governed by the laws of the State of Texas, United States, without regard to its conflict of laws rules, and excluding the United Nations Convention on Contracts for the International Sale of Goods. The Federal Arbitration Act governs the interpretation and enforcement of section 20.3.

20.2 Informal resolution first. Before starting arbitration or any proceeding, you agree to contact us at hello@snackseo.com with a written description of the dispute and the relief sought, and to negotiate in good faith for 60 days. We will do the same. This step is a condition precedent to commencing proceedings.

20.3 BINDING ARBITRATION. IF THE DISPUTE IS NOT RESOLVED, YOU AND WE AGREE THAT ALL CLAIMS BETWEEN US WILL BE RESOLVED BY FINAL AND BINDING INDIVIDUAL ARBITRATION, administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules (or, where applicable, its Consumer Arbitration Rules), before a single arbitrator who is an attorney admitted to practise in Texas. The seat and, where an in-person hearing is held, the venue, is Tarrant County, Texas, although the arbitrator may permit remote or documents-only proceedings. The arbitrator's award may be entered in any court of competent jurisdiction. BY AGREEING TO ARBITRATION, YOU AND WE ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY AND THE RIGHT TO PROCEED IN COURT, except as provided in sections 20.5 and 20.7.

20.4 CLASS-ACTION WAIVER. YOU AND WE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, PRIVATE ATTORNEY GENERAL OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF MORE THAN ONE PERSON AND MAY NOT PRESIDE OVER ANY FORM OF REPRESENTATIVE PROCEEDING. If this waiver is held unenforceable as to a particular claim, that claim (and only that claim) must be brought in court, and the rest of section 20 remains in force.

20.5 Carve-outs. Either party may (a) bring an individual claim in small-claims court if it qualifies, and (b) seek temporary or permanent injunctive or other equitable relief in a court of competent jurisdiction to protect intellectual property, confidential information, or to stop unauthorised access to or misuse of the Service.

20.6 30-DAY OPT-OUT. YOU MAY OPT OUT OF SECTIONS 20.3 AND 20.4 BY EMAILING hello@snackseo.com WITHIN 30 DAYS OF FIRST ACCEPTING THESE TERMS, with the subject line "Arbitration Opt-Out" and stating your name, the email address on your account, and that you opt out of arbitration. Opting out does not affect any other part of these Terms, and will not affect your account or pricing. If you opt out, section 20.7 applies to your disputes.

20.7 Courts. For any dispute not subject to arbitration, you and we submit to the exclusive jurisdiction of the state and federal courts located in Tarrant County, Texas, and waive any objection to venue or forum non conveniens.

20.8 Consumers and non-US users. If you are a consumer, and the mandatory consumer-protection law of your country of residence gives you the right to bring proceedings in your local courts or prevents a pre-dispute arbitration agreement or class-action waiver from binding you, nothing in this section 20 deprives you of that right, and you retain the protection of mandatory provisions of the law of your country of habitual residence.

20.9 Survival and severability. This section 20 survives termination. If any part of it is unenforceable, the remainder stays in effect, except that if section 20.4 is unenforceable in its entirety, section 20.3 does not apply.


21. Changes to the Service and to these Terms #

21.1 Changes to the Service. We may add, modify, suspend or discontinue features at any time. We will not materially degrade the core functionality of a paid plan during a paid term without giving you notice and, at your option, a pro-rata refund of prepaid fees for the remainder of that term.

21.2 Changes to these Terms. We may revise these Terms. The current version is always at https://snackseo.com/legal/terms-of-service with its effective date at the top.

21.3 Acceptance. Continuing to use the Service after a change takes effect means you accept the revised Terms. If you do not accept them, stop using the Service and cancel; where you have prepaid for an unused period, you may request a pro-rata refund for that period. Changes to section 20 (arbitration) will not apply retroactively to any dispute of which we had notice before the change took effect.


22. Export control, sanctions and anti-corruption #

You represent that you are not located in, ordinarily resident in, or organised under the laws of, a country or territory subject to comprehensive US sanctions, and that you are not on any US, EU, UK or UN restricted-party list. You will not use, export or re-export the Service in violation of US export control or sanctions laws, or the equivalent laws of any other applicable jurisdiction. You will comply with the US Foreign Corrupt Practices Act, the UK Bribery Act and other applicable anti-bribery laws. We may suspend or terminate immediately for breach of this section.


23. Publicity #

We may identify you as a customer and use your name and logo on our website and in marketing materials, in a factual and non-endorsing way, unless you tell us not to at hello@snackseo.com. Any case study, quote or testimonial requires your prior written approval. You may state factually that you use Snack SEO, but may not use our marks otherwise without consent (section 14.2).


24. General provisions #

24.1 Entire agreement. These Terms, together with the Acceptable Use Policy, Privacy Policy, DPA, sub-processor list and any order form you sign, are the entire agreement between us regarding the Service and supersede all prior agreements and understandings on that subject.

24.2 Severability. If any provision is held invalid or unenforceable, it will be modified to the minimum extent necessary to make it enforceable while preserving its intent, and the remainder stays in full force.

24.3 No waiver. A failure or delay in enforcing any right is not a waiver of it. A waiver must be in writing to be effective.

24.4 Assignment. You may not assign or transfer these Terms, in whole or in part, without our prior written consent; any attempt to do so is void. We may assign these Terms without restriction, including in connection with a merger, acquisition, reorganisation or sale of assets. These Terms bind permitted successors and assigns.

24.5 Independent contractors. The parties are independent contractors. Nothing creates a partnership, joint venture, agency, franchise or employment relationship, and neither party may bind the other.

24.6 No third-party beneficiaries. These Terms confer no rights on any third party, except that our affiliates, suppliers and third-party data providers are intended beneficiaries of sections 16, 17 and 18.

24.7 Force majeure. Neither party is liable for any delay or failure to perform (other than payment obligations) caused by events beyond its reasonable control, including acts of God, natural disaster, war, terrorism, civil unrest, labour disputes, epidemic, government action, internet or utility failure, denial-of-service attack, or the failure, outage or discontinuation of a third-party provider or data source.

24.8 Notices. We may give notice by email to the address on your account, by in-app notice, or by posting on our website; email notice is effective on transmission. You must give us notice by email to hello@snackseo.com, and for formal legal notices also by post to Snack Prompt Corp, 604 Canyon Creek Trail, Fort Worth, TX 76112, United States. You consent to receive all communications from us electronically.

24.9 Interpretation. Headings are for convenience only. "Including" means "including without limitation". References to a document include it as amended from time to time.

24.10 Language. These Terms are made in English. Any translation is provided for convenience only, and the English version governs in the event of a conflict.

24.11 US Government users. The Service is "commercial computer software" and "commercial computer software documentation" under FAR 12.212 and DFARS 227.7202. Any use by a US Government agency is subject to these Terms.


25. Contact #

Snack Prompt Corp
604 Canyon Creek Trail
Fort Worth, TX 76112
United States
hello@snackseo.com


See also our Privacy Policy, Data Processing Agreement, Sub-processors and Acceptable Use Policy.